What is product photography?
Product photography, or e-commerce photography as it is occasionally referred to, is just what it sounds like: pictures taken and used on websites and social media platforms to promote sales of your good or service. Given the popularity of online shopping, consumers now have a wide range of brands and products to choose from in any given category. As a result, photographs that clearly show what you're selling and why it's worth purchasing are essential components of any business that sells things online. Product photography is much more than just displaying your product to potential clients. Well-designed images can help customers visualise how your product might fit into their own lives by placing it in context. Studies have shown that rich and vivid representations of a product boost a customer's psychological sense of ownership of it. Additionally, photography can strengthen your brand by highlighting your mission and values. These factors all raise the chance of motivat...